The Eureka Factor: Aha Moments, Creative Insight, and the Brain

AUTHOR: John Kounios, Mark Beeman
Buy from Amazon

**Description from Amazon: In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we ca...

Disclosure of Material Connection: This page includes “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” For more information about my affiliate links, click here.