Creativity, Inc.

Creativity, Inc.

Series: Sarah's Favorites, Sarah's Favorites: Nonfiction
ASIN: 0812993012
ISBN: 0812993012


I read this on a whim, and was surprised by how much I loved it! I found myself marking up passages that could apply to other creative work, and also to my homeschool. Learning how the creatives at Pixar drum up ideas, nurture them into projects, and then iterate and iterate and iterate some more was really inspiring to me.


Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

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